Eric Ries introduces the Build-Measure-Learn loop that has become the operating system for modern startups worldwide. Rather than spending years perfecting a product, the Lean Startup methodology pushes entrepreneurs to launch fast, measure real customer behavior, and pivot when needed. Ries draws on his experience at IMVU and interviews with hundreds of founders to show how validated learning beats assumptions every single time.
Anyone fascinated by business looking for a deep, engaging listen that goes beyond surface-level coverage.
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