Phil Knight's raw, honest account of building Nike from a handshake deal importing Japanese sneakers to a global icon worth billions. This is not a polished success story — it's a decade-by-decade account of near bankruptcy, bank betrayals, supplier disasters, and the sheer stubbornness required to keep going. One of the most gripping entrepreneurship memoirs ever written, narrated with emotion and humor that brings every character vividly to life.
Entrepreneurs, athletes, and anyone who enjoys a well-told story of building something extraordinary from the ground up.