Robert Cialdini explains the psychology of why people say "yes"—and how to apply these understandings. He explores the six universal principles of persuasion, how to use them to become a skilled persuader—and how to defend yourself against them. This new and expanded edition includes even more insights into the mechanics of influence.
Sales professionals, marketers, and anyone interested in why we make the choices we do and how to influence others ethically.
Audiobooks Arcade